The Four Pillars of Investing: Lessons for Building a Winning Portfolio by William Bernstein

Last Minute Sales & Specials

"A TRIUMPH! Bill Bernstein's new book offers sound principles, unvarnished history, and unmatched understanding of the process of successful investing. It is my candidate for the best investment book of 2002."--John C. Bogle, Founder and Former Chairman, The Vanguard Group, Author, "John Bogle on Investing

William Bernstein has carved out a reputation as one of the most brutally honest, yet consistently accurate, voices in today's financial wilderness. In "The Four Pillars of Investing, Dr. Bernstein explains how any independent investor can construct a superior investment portfolio by learning these four essentials: The Theory of Investing-"Do not expect high returns without risks." The History of Investing-"About once every generation, the markets go barking mad. If you are unprepared, you are sure to fail." The Psychology of Investing-"Identify the era's conventional wisdom and assume that it is wrong. More often than not, it is." The Business of Investing-"The stockbroker services his clients in the same way that Bonnie and Clyde serviced banks."

From the essential soundness of classic portfolio theory through the inherent wisdom of investing in multiple asset classes, "The Four Pillars of Investing focuses on the four fundamental topics that every investor must understand--and presents an easy-to-follow, step-by-step program for achieving long-term investing success.

"Bernstein is little known. But that's changing, and the sooner you get to know him, the better off your retirement portfolio is likely to be."--Robert Barker, Columnist, "BusinessWeek

William Bernstein's first book--"The Intelligent Asset Allocator--remains one of the most honored investment books ofrecent times. Hailed by national publications, including "BusinessWeek, and by independent investment icons, including Vanguard founder John Bogle, it has become an instant classic for its well-researched analyses and rules for successful investing.